TOPIC: Anti Racism
CAMPAIGN TYPE: Awareness and Engagement
WHAT DO YOU NEED: A minimum of two people to hand out the Against Racism, Against Hatred booklets
WHERE CAN YOU DO THIS: Anywhere!
INTRODUCTION TO CAMPAIGN
As part of our continuous efforts in combatting all forms of racism and hate, One Community will be running the ‘Against Hate, Against Racism’ campaign on Saturday 19th March 2016, which will also be on the same day as Stand up to Racism’s “Anti-Racism Day”.
Prophet Muhammad (peace be upon him) said in the famous hadith:
“All mankind is from Adam and Eve, an Arab has no superiority over a non-Arab nor a non-Arab has any superiority over an Arab; also a white has no superiority over a black nor a black has any superiority over a white – except by piety and good action.”
The purpose of the campaign is to promote peace and tolerance between all communities, by understanding common views relating to racism within British society, and to also explore what the teachings of Islam have to say about racial hatred.
Similar to last year’s campaign, One Community will be mobilising teams across the country to oppose this message of hate, with the message of love.
See our previous Against Racism, Against Hatred campaigns here:
 http://www.standuptoracism.org.uk/2016/02/un-anti-racism-day-demonstration-march-19-2016-london/ – Stand Up To Racism has led some of the biggest anti-racist mobilisations in Britain of the last decade, including the UN Anti-racism day demonstrations of 2014 and 2015 and the 100,000 strong Refugees Welcome demonstration on 12th September 2015.
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1: GET READY
☑ Download the Toolkit and print off the relevant materials (alternatively, order your toolkit to be sent out to you: http://goo.gl/forms/SVAwcuVDkJ ).
☑ Contact local teams and invite them to take part. Utilise social media to promote the campaign
☑ Finalise what day and time you will carry out the campaign.
2: TAKE ACTION
☑ Meet at a designated meeting point. The team leader should deliver a brief for the activity.
☑ Hand out initiation cards and booklets to the volunteers.
☑ Use the initiation cards and booklets to engage with the public, and inform them of the Islamic teachings on racism and hatred.
☑ Introduce the survey – to understand the perceptions of racism, hatred and even Islamophobia in the UK.
☑ Request video feedback from the general public or a picture.
3: FOLLOW UP
☑ Once you have completed the activity, assemble the team together and get a brief feedback from them all.
☑ Footage is pivotal because through it, we can motivate Muslims across the UK (and potentially the world!) to do the same activity.
☑ Upload videos and pictures onto social media using hashtags #AgainstRacism #AgainstHatred, or email us at email@example.com. . We will give you access to our Dropbox to upload the footage and we will also edit the video for you.
4: CAMPAIGN TOOLS
Download the following free tools to run the ‘Against Racism, Against Hatred’ campaign in your local area:
☑ Media + Footage Guidelines
☑ Template Press Release (to send to your local media)
☑ T-Shirt Design
☑ Educational Booklet
☑ Initiation Card Design
☑ Campaign logos
You will also need:
☑ Video and/or digital camera.
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